Common Mistakes People Make When Starting to Learn Sales

Author: Cam B | | Categories: Business Development , Direct Sales Firm , Job Opportunities


Committing a mistake is fine as long as we learn from it and don’t repeat the same mistake. The same is true for sales. We have often seen that sales representatives are clueless as to why the prospects are not converting into customers. That’s probably because the sales reps are committing the same mistakes over and over again.

To help avoid such basic errors that could prove to be costly, Westway Promotions has put together a list of the most common mistakes people make when starting to learn sales.

1. Doubt themselves
Everyone, at times, has self-doubt. A way to overcome it is to make conscious, supportive choices in these difficult times. You have to have confidence in yourself to be successful. The person who says they can and the person who says they can’t are both usually right.

2. Are not genuine
Don’t try to be over-enthusiastic or professional; just be yourself. Sales is all about people buying into you, not your product. Overpromising and underdelivering equals to lying in business. No matter how much you want to sell, lying is a bad way to start any relationship. Exaggerating your product or service capabilities, or even worse, hiding limitations or special conditions, will not take you far.

3. Scared to get out of their comfort zone
There’s no growth in comfort zones, and learning sales is all about getting comfortable with rejection and failure. Embracing new experiences can do more than enrich your life and business career. Those new experiences could change your life and the direction of your career.

4. Aren’t positive
Be solution-oriented, don’t focus on the problem; rather, focus on the solution. Instead of describing the bells and whistles, you’d better focus on how your product can solve the most critical problems your prospect is trying to tackle.

5. Overcomplicate things
People over-complicate sales as many people believe that success is complicated, because if it isn’t, then why haven’t they achieved it already? They forget that, ultimately, sales is about finding people who have problems you can solve, then putting your value proposition to them. It’s a simple choice, don’t overcomplicate it.

6. Don’t listen to the experts
When you’re looking for interesting voices to follow, there are a lot of people who are experts in the field. Learning and listening are two of the most important soft skills any sales professional can possess. This is why you need to trust the person informing you about the product. They’re the experts. They have been in the industry for a long time, and you would benefit from listening to them.

To avoid these and other mistakes, reach out to the experts at Westway Promotions. We work with the most promising talent to connect today’s top fiber-optic solution providers with highly qualified customers. Our associates adopt an energetic outreach approach that brings powerful presentations about our partners’ solutions into the homes of consumers to create loyal customers. We offer job opportunities in direct sales across Frisco, Allen, Plano, Grapevine, Fort Worth, Dallas, Irving, Arlington, Mansfield, DeSoto, and Waxahachie, Texas.

For a complete list of our services, please click here. If you have any questions about direct sales and marketing, we’d love to hear from you. Please contact us here.